Friendship Public Charter Schools seeks qualified and experienced bidder(s) for. “Digital Student Recruitment Commercial Campaign Services” The scope of services will include creating, launching, and managing a fully supported digital student recruitment commercial campaign. Duties to include: Planning and strategy Message and Ad creation Funnel setup Campaign setup for FB/IG/Google Marketing Automation Email Setup Ongoing management Split testing Vigorous conversion rate optimization INITIAL SETUP SCOPE: Target audience identification / Competitive Analysis Copy and Messaging -work collaboratively with FPCS to develop messaging Creative Ad Angle Deck Funnel Setup Online Ad Setup Marketing Automation Email Campaign setup MONTHLY MGMT. SCOPE: Testing and Optimization of Online Ads to produce desired ROI Marketing Automation Monitoring, Optimization Campaign Refreshes as required Monthly Coordination with Team Target top 1-3 under enrolled schools.
